How to get the most out of testimonials and endorsements

Compared to what the customer has to say, your words arent as important as you think they are. Be sure to add audio and video testimonials to your website. Its crucial to put in place a feedback loop for gathering information. 

Take the time to understand why you won a customer. Here are some tips to help you get the most out of testimonials and endorsements:  

	Seek out endorsers who are willing to promote your product or service to their customers. Email allows this to be done smoothly and with no upfront costs. 

	Collaborate with other experts in your field. Identify people in your industry or business whose customers are perfect prospects for your product or service. Co-write a special report or co-sponsor an Internet show with other experts. 

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